About us

Zie Ze Doen is the media and storylab of Geertrui Coppens, founded in 1999 from the pure pleasure of brainstorming and creating.

Zie Ze Doen attaches great importance to the development phase of fiction and non-fiction projects.
We also regularly blow out for brainstorming sessions with other creators or organisations.

Typical of Zie Ze Doen is a no-nonsense working atmosphere where professional drive does not stand in the way of parenthood and other special matters.
In other words, of life.


On request we can do storytelling for your company or organisation. Customers who did it with us:

Look at them Sing

Look at Them Sing, or more commonly known as “Zie Ze Zingen”, is a warm, pleasantly disturbed singalong that gets the best out of everyone. As an organisation it is not only wonderful but also smart to participate in such a session. Why? Because singing gives oxygen, but especially because the formula of See Them Sing is ideal for preparing a creative process. Because singing together = letting go. And letting go is a must for innovation and creation.

Fancy more info?

Blow Off

What we develop and create ourselves, often requires a long-term focus and isolation.
We love to let go of our monk’s existence sometimes and get some fresh air.

Getting fresh air to brainstorm and give oxygen to other people’s creations, projects and creative starting strategies. That gives us loads of energy!

We organise customized brainstorms and also offer 3 fresh, creative formulas for organisations:


Zie Ze Doen does more than brainstorming.

We produce – on a selective basis – from A to Z, from early idea to broadcast.

A glance at our achievements.


At Zie Ze Doen, the development of scripts and formats is the most important activity. We breed on fiction and non-fiction projects.

As STORYLAB we work out fictional ideas into realisable scripts.
Geertrui Coppens and her team of freelancers commit themselves to focus on their own scenarios and also brainstorm for other people’s projects.

As MEDIALAB we develop unique and accessible formats for television and social media.
We regularly blow out to stimulate the creativity of others.

Zie Ze Doen is open to alliances with like-minded partners at home and abroad.